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Privacy and cookie settings

This Store uses cookies and similar technologies. Necessary cookies are used to ensure the Store works correctly. With your voluntary consent, we may also use analytical, functional and advertising cookies, including to optimise the Store's content, tailor it to your needs, and to display, personalise and measure the effectiveness of ads within external advertising networks. You can grant, refuse or adjust the scope of your consent. You can change your consent at any time using the “Cookie settings” link in the site footer. You can find more information in the Store's privacy policy.

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Privacy policy

1. GENERAL PROVISIONS

1.1. This privacy policy of the Online Store is for information purposes only, which means that it does not give rise to any obligations for Service Recipients or Customers of the Online Store. The privacy policy sets out, above all, the rules concerning the processing of personal data by the Administrator in the Online Store, including the grounds, purposes and period of processing of personal data and the rights of data subjects, as well as information on the use of Cookies and analytical tools in the Online Store.

1.2. The controller of the personal data collected via the Online Store is ESPIR SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ with its registered office in Łapy (registered office address and address for service: ul. Ppłk. Nilskiego-Łapińskiego 46, 18-100 Łapy); entered in the Register of Entrepreneurs of the National Court Register under KRS number 0001102659; registry court where the company's documentation is kept: Sąd Rejonowy w Białymstoku, XII Wydział Gospodarczy Krajowego Rejestru Sądowego (District Court in Białystok, 12th Commercial Division of the National Court Register); share capital: PLN 200,000.00; NIP: 5751836440; REGON: 240826493, e-mail address: [email protected] and contact telephone number: 22 5994 204 – hereinafter referred to as the “Administrator”, which is at the same time the Service Provider of the Online Store and the Seller.

1.3. The Administrator has appointed a data protection officer who may be contacted at the e-mail address: [email protected] in all matters relating to the processing of personal data and the exercise of rights related to data processing.

1.4. Personal data in the Online Store are processed by the Administrator in accordance with the applicable provisions of law, in particular in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) – hereinafter referred to as the “GDPR” or the “GDPR Regulation”. Official text of the GDPR Regulation: https://eur-lex.europa.eu/legal-content/PL/TXT/?uri=CELEX%3A32016R0679

1.5. Using the Online Store, including making purchases, is voluntary. Likewise, the related provision of personal data by a Service Recipient or Customer using the Online Store is voluntary, subject to two exceptions: (1) conclusion of contracts with the Administrator – failure to provide, in the cases and to the extent indicated on the Online Store website and in the Terms and Conditions of the Online Store and in this privacy policy, the personal data necessary for the conclusion and performance of a Sales Agreement or a contract for the provision of an Electronic Service with the Administrator results in the inability to conclude such a contract. In such a case, the provision of personal data is a contractual requirement, and if the data subject wishes to conclude a given contract with the Administrator, they are obliged to provide the required data. In each case, the scope of data required to conclude a contract is indicated in advance on the Online Store website and in the Terms and Conditions of the Online Store; (2) statutory obligations of the Administrator – the provision of personal data is a statutory requirement arising from generally applicable provisions of law imposing on the Administrator an obligation to process personal data (e.g. processing of data for the purpose of keeping tax or accounting records), and failure to provide them will prevent the Administrator from performing those obligations.

1.6. The Administrator takes particular care to protect the interests of the persons to whom the personal data processed by it relate, and in particular is responsible for and ensures that the data it collects are: (1) processed lawfully; (2) collected for specified, lawful purposes and not further processed in a manner incompatible with those purposes; (3) factually correct and adequate in relation to the purposes for which they are processed; (4) kept in a form which permits identification of the persons to whom they relate for no longer than is necessary to achieve the purpose of processing; and (5) processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.

1.7. Taking into account the nature, scope, context and purposes of processing as well as the risks of varying likelihood and severity for the rights or freedoms of natural persons, the Administrator implements appropriate technical and organisational measures to ensure that processing is performed in accordance with the GDPR Regulation and to be able to demonstrate this. These measures are reviewed and updated where necessary. The Administrator applies technical measures to prevent unauthorised persons from obtaining and modifying personal data transmitted electronically.

1.8. All words, expressions and acronyms appearing in this privacy policy and beginning with a capital letter (e.g. Seller, Online Store, Electronic Service) shall be understood in accordance with their definitions contained in the Terms and Conditions of the Online Store available on the Online Store website.

2. GROUNDS FOR DATA PROCESSING

2.1. The Administrator is entitled to process personal data where – and to the extent that – at least one of the following conditions is met: (1) the data subject has given consent to the processing of their personal data for one or more specific purposes; (2) processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract; (3) processing is necessary for compliance with a legal obligation to which the Administrator is subject; or (4) processing is necessary for the purposes of the legitimate interests pursued by the Administrator or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

2.2. The processing of personal data by the Administrator requires, in each case, the existence of at least one of the grounds indicated in point 2.1 of the privacy policy. The specific grounds for the processing of personal data of Service Recipients and Customers of the Online Store by the Administrator are indicated in the next point of the privacy policy – in relation to a given purpose of processing of personal data by the Administrator.

3. PURPOSE, GROUNDS AND PERIOD OF DATA PROCESSING IN THE ONLINE STORE

3.1. In each case, the purpose, grounds and period of processing as well as the recipients of the personal data processed by the Administrator result from actions taken by a given Service Recipient or Customer in the Online Store or by the Administrator. For example, if a Customer decides to make a purchase in the Online Store and chooses payment by bank transfer or cash on delivery, their personal data will be processed for the purpose of performing the concluded Sales Agreement, but will not be made available to an entity handling electronic payments.

3.2. The Administrator may process personal data within the Online Store for the following purposes, on the following grounds and for the periods indicated in the table below:

Purpose of data processingLegal basis for data processingData retention period
Performance of a Sales Agreement or a contract for the provision of an Electronic Service, or taking steps at the request of the data subject prior to entering into the aforementioned contractsArticle 6(1)(b) of the GDPR Regulation (performance of a contract) – processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contractThe data are stored for the period necessary for the performance, termination or other expiry of the concluded Sales Agreement or contract for the provision of an Electronic Service.
Sending commercial information, including direct marketing, using telecommunications terminal equipment (e.g. e-mail, telephone) or automated calling systemsArticle 6(1)(f) of the GDPR Regulation (legitimate interest of the controller) – processing is necessary for the purposes of the legitimate interests of the Administrator, which include direct marketing – consisting in looking after the interests and good image of the Administrator and its Online Store and in seeking to sell Products – for example in connection with the prior consent given by the data subject (e.g. when subscribing to the Newsletter) to receive commercial information by means of telecommunications terminal equipment such as e-mail or telephone, depending on the scope of the consent givenThe data are stored for as long as the legitimate interest pursued by the Administrator exists, but no longer than the limitation period for the Administrator's claims against the data subject arising from the business activity conducted by the Administrator. The limitation period is determined by law, in particular by the Civil Code (the basic limitation period for claims related to conducting business activity is three years, and for a Sales Agreement two years). The Administrator may not process data for direct marketing purposes if the data subject has effectively objected to such processing. In addition, where the basis for processing is consent, the data are stored until the data subject withdraws their consent to further processing of their data for the purpose specified in that consent, without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal.
Expression by the Customer of an opinion on a Product or a concluded Sales AgreementArticle 6(1)(a) of the GDPR Regulation – the data subject has given consent to the processing of their personal data for the purpose of expressing an opinionThe data are stored until the data subject withdraws their consent to further processing of their data for this purpose.
Keeping accounting recordsArticle 6(1)(c) of the GDPR Regulation in conjunction with Article 74(2) of the Polish Accounting Act of 29 September 1994 (consolidated text: Dz.U. z 2023 r. poz. 120 ze zm.) – processing is necessary for compliance with a legal obligation to which the Administrator is subjectThe data are stored for the period required by the provisions of law obliging the Administrator to keep accounting records, i.e. for 5 years from the beginning of the year following the financial year to which the data relate.
Establishment, exercise or defence of claims which may be raised by the Administrator or which may be raised against the AdministratorArticle 6(1)(f) of the GDPR Regulation (legitimate interest of the controller) – processing is necessary for the purposes of the legitimate interests of the Administrator – consisting in the establishment, exercise or defence of claims which may be raised by the Administrator or which may be raised against the AdministratorThe data are stored for as long as the legitimate interest pursued by the Administrator exists, but no longer than the limitation period for claims which may be raised against the Administrator (the basic limitation period for claims against the Administrator is six years).
Use of the Online Store website and ensuring its proper functioningArticle 6(1)(f) of the GDPR Regulation (legitimate interest of the controller) – processing is necessary for the purposes of the legitimate interests of the Administrator – consisting in running and maintaining the Online Store websiteThe data are stored for as long as the legitimate interest pursued by the Administrator exists, but no longer than the limitation period for the Administrator's claims against the data subject arising from the business activity conducted by the Administrator. The limitation period is determined by law, in particular by the Civil Code (the basic limitation period for claims related to conducting business activity is three years, and for a Sales Agreement two years).
Keeping statistics and analysing traffic in the Online Store using Cookies and similar technologies (e.g. Google Analytics, Microsoft Clarity)Article 6(1)(a) of the GDPR Regulation – the data subject has consented to analytical Cookies in the Cookies management tool available on the Online Store website (Article 399 of the Polish Electronic Communications Law Act)The data are stored until consent is withdrawn, but no longer than the data retention period of the tool provider indicated in the Cookies Policy.
Displaying advertisements, remarketing and measuring the effectiveness of advertising campaigns (e.g. Google Ads, Meta Pixel and Conversions API, Sklik)Article 6(1)(a) of the GDPR Regulation – the data subject has consented to marketing Cookies in the Cookies management tool available on the Online Store website (Article 399 of the Polish Electronic Communications Law Act)The data are stored until consent is withdrawn, but no longer than the data retention period of the tool provider indicated in the Cookies Policy.

4. RECIPIENTS OF DATA IN THE ONLINE STORE

4.1. For the proper functioning of the Online Store, including for the performance of concluded Sales Agreements, it is necessary for the Administrator to use the services of external entities (such as a software provider, a courier or a payment service provider). The Administrator uses only the services of such processors that provide sufficient guarantees to implement appropriate technical and organisational measures in such a manner that the processing meets the requirements of the GDPR Regulation and protects the rights of data subjects.

4.2. As a rule, the personal data of Service Recipients and Customers are processed within the European Economic Area (EEA). However, personal data may be transferred outside the EEA where this is necessary to achieve the purposes indicated in this Privacy Policy, in particular in connection with the Administrator's use of tools and services provided by entities established or processing data outside the EEA (e.g. providers of analytical, marketing, cloud or communication services, including Google Ireland Ltd. and Meta Platforms Ireland Ltd. and their affiliates in the United States). The Administrator transfers personal data outside the EEA only where necessary and while ensuring an adequate level of data protection, in particular by: (1) transfer to an entity in a country in respect of which the European Commission has issued a decision finding an adequate level of data protection (e.g. to an entity in the United States certified under the EU-U.S. Data Privacy Framework); (2) the use of standard data protection contractual clauses adopted by the European Commission; or (3) on the basis of another instrument compliant with Chapter V of the GDPR Regulation. The data subject may obtain a copy of the data transferred to a third country and information on where the applied safeguards have been made available by contacting the Administrator in the manner indicated in this Privacy Policy. A transfer of data outside the EEA may also concern countries in respect of which the European Commission has not issued an adequacy decision. In such cases, the Administrator transfers data only in the cases and on the terms permitted by law.

4.3. The Administrator does not transfer data in every case and not to all recipients or categories of recipients indicated in the privacy policy – the Administrator transfers data only where this is necessary to achieve a given purpose of processing of personal data and only to the extent necessary to achieve it. For example, if a Customer has not consented to marketing Cookies, information about their activity in the Online Store will not be transferred to providers of advertising tools.

4.4. The personal data of Service Recipients and Customers of the Online Store may be transferred to the following recipients or categories of recipients:

4.4.1. carriers / forwarders / courier brokers / entities operating the warehouse and/or the shipping process – in the case of a Customer who uses the method of delivery of a Product by post or courier in the Online Store, the Administrator makes the collected personal data of the Customer available to the selected carrier, forwarder or intermediary handling shipments on behalf of the Administrator, and if the shipment is dispatched from an external warehouse – to the entity operating the warehouse and/or the shipping process – to the extent necessary to deliver the Product to the Customer.

4.4.2. entities handling electronic or card payments – in the case of a Customer who uses the electronic or card payment method in the Online Store, the Administrator makes the collected personal data of the Customer available to the selected entity handling the above payments in the Online Store on behalf of the Administrator, to the extent necessary to process the payment made by the Customer.

4.4.3. service providers supplying the Administrator with technical, IT and organisational solutions enabling the Administrator to conduct its business activity, including the Online Store and the Electronic Services provided through it, in particular: the provider of hosting and server infrastructure (VPS), the provider of CDN, DNS and network traffic protection services, the payment service provider, providers of analytical tools and the provider of transactional e-mail (SMTP) handling the sending of system messages – the Administrator makes the collected personal data of the Customer available to the selected provider acting on its behalf only in the case of and to the extent necessary to achieve a given purpose of data processing in accordance with this privacy policy.

4.4.4. providers of accounting, legal and advisory services providing the Administrator with accounting, legal or advisory support (in particular an accounting office, a law firm or a debt collection company) – the Administrator makes the collected personal data of the Customer available to the selected provider acting on its behalf only in the case of and to the extent necessary to achieve a given purpose of data processing in accordance with this privacy policy.

4.4.5. providers of analytical and advertising tools – only where the person visiting the Online Store has consented to analytical or marketing Cookies and within the scope of that consent; the operation of these tools is described in detail in point 7 of the privacy policy and in the Cookies Policy, including:

4.4.5.1. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) – Google Analytics and Google Ads, in accordance with the privacy policy available here: https://policies.google.com/privacy;

4.4.5.2. Meta Platforms Ireland Ltd. (Merrion Road, Dublin 4, D04 X2K5, Ireland) – Meta Pixel and Conversions API: where consent to marketing Cookies has been given, the Administrator also transfers from the Online Store server information about events in the Online Store (e.g. making a purchase) together with data enabling them to be matched, including the e-mail address and telephone number in hashed form; privacy policy: https://www.facebook.com/privacy/policy/;

4.4.5.3. Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland) – Microsoft Clarity, in accordance with the privacy statement available here: https://privacy.microsoft.com/pl-pl/privacystatement;

4.4.5.4. Seznam.cz, a.s. (Radlická 3294/10, 150 00 Prague 5, Czech Republic) – Sklik, only in the Czech version of the Online Store, in accordance with the privacy policy available here: https://o.seznam.cz/ochrana-udaju/.

5. PROFILING IN THE ONLINE STORE

5.1. The GDPR Regulation requires the Administrator to provide information about automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR Regulation, and – at least in those cases – meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject. With this in mind, the Administrator provides information on possible profiling in this point of the privacy policy.

5.2. The Administrator may use profiling in the Online Store for direct marketing purposes, but decisions taken by the Administrator on its basis do not concern the conclusion of or refusal to conclude a Sales Agreement or the possibility of using Electronic Services in the Online Store. The effect of using profiling in the Online Store may be, for example, granting a given person a discount, sending them a discount code, reminding them of an unfinished purchase, sending them a proposal for a Product that may match the interests or preferences of that person, or offering better terms compared to the standard offer of the Online Store. Despite the profiling, it is the given person who freely decides whether they wish to take advantage of the discount or better terms received in this way and make a purchase in the Online Store.

5.3. Profiling in the Online Store consists in the automatic analysis or prediction of a given person's behaviour on the Online Store website, e.g. by adding a specific Product to the basket, browsing the page of a specific Product in the Online Store or by analysing the history of purchases made so far in the Online Store. Such profiling is conditional upon the Administrator holding the personal data of the given person so as to be able to subsequently send them, for example, a discount code.

5.4. The data subject has the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning that person or similarly significantly affects them.

6. RIGHTS OF THE DATA SUBJECT

6.1. Right of access, rectification, restriction, erasure or portability – the data subject has the right to request from the Administrator access to their personal data, their rectification, erasure (the “right to be forgotten”) or restriction of processing, and has the right to object to processing, as well as the right to data portability. The detailed conditions for exercising the above rights are set out in Articles 15-21 of the GDPR Regulation.

6.2. Right to withdraw consent at any time – a person whose data are processed by the Administrator on the basis of consent given (pursuant to Article 6(1)(a) or Article 9(2)(a) of the GDPR Regulation) has the right to withdraw consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal.

6.3. Right to lodge a complaint with a supervisory authority – a person whose data are processed by the Administrator has the right to lodge a complaint with a supervisory authority in the manner and according to the procedure laid down in the provisions of the GDPR Regulation and Polish law, in particular the Polish Personal Data Protection Act. The supervisory authority in Poland is the President of the Personal Data Protection Office (Prezes Urzędu Ochrony Danych Osobowych).

6.4. Right to object – the data subject has the right to object at any time – on grounds relating to their particular situation – to the processing of personal data concerning them based on Article 6(1)(e) (public interest or public tasks) or (f) (legitimate interest of the controller), including profiling based on those provisions. In such a case, the Administrator may no longer process those personal data unless it demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or grounds for the establishment, exercise or defence of claims.

6.5. Right to object to direct marketing – where personal data are processed for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data concerning them for such marketing, including profiling, to the extent that it is related to such direct marketing.

6.6. In order to exercise the rights referred to in this point of the privacy policy, the Administrator may be contacted by sending an appropriate message in writing or by e-mail to the Administrator's address indicated at the beginning of the privacy policy, or by using the contact form available on the Online Store website.

7. COOKIES IN THE ONLINE STORE AND ANALYTICS

7.1. Cookies are small pieces of text information in the form of text files, sent by a server and saved on the side of the person visiting the Online Store website (e.g. on the hard drive of a computer or laptop, or on the memory card of a smartphone – depending on the device used by the visitor to our Online Store). Detailed information about Cookies, as well as the history of their creation, can be found, among others, here: https://pl.wikipedia.org/wiki/HTTP_cookie.

7.2. The Administrator provides on the Online Store website a tool for easy and active management of Cookies - available upon the first visit to the Online Store website and subsequently available in the footer of the Online Store website (the “Cookie settings” link). Active management allows, among other things, checking which Cookies are or may be saved while using the Online Store website, as well as selecting and subsequently changing the scope and purposes of the use of Cookies in relation to the device and the person visiting the Online Store website. When starting to use the Online Store website, the visitor will be asked to choose their Cookies settings. These can be changed later by changing the settings within this tool available on the website.

7.3. In the privacy policy, the Administrator provides a range of information concerning the use of Cookies on the Online Store website, their types and purposes of use, and their management using, for example, web browser settings and/or the Cookies management tool available on the Online Store website. The Administrator encourages the use of the Cookies management tool available on the Online Store website, which makes it easy to actively manage Cookies while using the Online Store website, and, should it be unavailable, to read the information below concerning, among other things, the management of Cookies from the browser level. A list of the Cookies used in the Online Store – with their names, purpose and retention period – is contained in the Cookies Policy.

7.4. Cookies which may be sent by the Online Store website can be divided into various types according to the following criteria:

By their provider:

  1. first-party (created by the Administrator's Online Store website)
  2. belonging to third persons/entities (other than the Administrator)

By their retention period on the device of the person visiting the Online Store website:

  1. session (stored until logging out of the Online Store or closing the web browser)
  2. persistent (stored for a specified period of time defined by the parameters of each file or until manually deleted)

By the purpose of their use:

  1. necessary (enabling the proper functioning of the Online Store website)
  2. functional/preference (enabling the Online Store website to be adapted to the preferences of the person visiting the website)
  3. analytical and performance (collecting information on how the Online Store website is used)
  4. marketing, advertising and social media (collecting information about the person visiting the Online Store website in order to display advertisements to that person, personalise them, measure their effectiveness and carry out other marketing activities, including on websites separate from the Online Store website, such as social networking sites or other websites belonging to the same advertising networks as the Online Store)

7.5. The Administrator may process the data contained in Cookies when visitors use the Online Store website for the following specific purposes:

Purposes of the use of Cookies in the Administrator's Online Store:

  • identifying Service Recipients as logged in to the Online Store and showing that they are logged in (necessary Cookies)
  • remembering Products added to the basket in order to place an Order (necessary Cookies)
  • remembering data from completed Order Forms, surveys or login details for the Online Store (necessary and/or functional/preference Cookies)
  • adapting the content of the Online Store website to the individual preferences of the Service Recipient (e.g. regarding colours, font size, page layout) and optimising the use of the Online Store pages (functional/preference Cookies)
  • keeping anonymous statistics showing how the Online Store website is used (analytical and performance Cookies)
  • displaying and rendering advertisements, limiting the number of times advertisements are displayed and ignoring advertisements which the Service Recipient does not wish to see, measuring the effectiveness of advertisements, as well as personalising advertisements, i.e. examining the behavioural characteristics of persons visiting the Online Store through an anonymous analysis of their actions (e.g. repeated visits to specific pages, keywords, etc.) in order to create their profile and deliver to them advertisements tailored to their anticipated interests, also when they visit other websites in the advertising network of Google Ireland Ltd. and Facebook, i.e. Meta Platforms Ireland Ltd. (marketing, advertising and social media Cookies)

7.6. It is possible to check which Cookies are being sent at a given moment by the Online Store website, regardless of the web browser, using tools available, for example, on the website: https://www.cookiemetrix.com or https://www.cookie-checker.com.

7.7. As standard, most web browsers available on the market accept the saving of Cookies by default. Everyone can determine the conditions for the use of Cookies by means of the settings of their own web browser. This means that it is possible, for example, to partially restrict (e.g. temporarily) or completely disable the possibility of saving Cookies – in the latter case, however, this may affect some functionalities of the Online Store (for example, it may prove impossible to complete the Order path via the Order Form because Products in the basket are not remembered during the subsequent steps of placing the Order).

7.8. Web browser settings do not replace consent to the use of Cookies given in the Cookies management tool available on the Online Store website – merely using the website or the default browser settings are not equivalent to giving such consent. Detailed information on changing Cookies settings and deleting them yourself in the most popular web browsers is available in the help section of the web browser and on the following pages (just click the relevant link):

7.9. The Administrator may use in the Online Store the Google Analytics, GA4 services provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). These services help the Administrator to keep statistics and analyse traffic in the Online Store. The data collected are processed within the above services to generate statistics helpful in administering the Online Store and analysing traffic in the Online Store. These data are aggregate in nature. By using the above services in the Online Store, the Administrator collects data such as the sources and media through which visitors reach the Online Store and their behaviour on the Online Store website, information about the devices and browsers from which they visit the website, IP address and domain, geographical data as well as demographic data (age, gender) and interests.

7.10. A person can easily block the sharing of information about their activity on the Online Store website with Google Analytics – for this purpose, for example, a browser add-on provided by Google Ireland Ltd. may be installed, available here: https://tools.google.com/dlpage/gaoptout?hl=pl.

7.11. In connection with the possibility of the Administrator using advertising and analytical services provided by Google Ireland Ltd. in the Online Store, the Administrator indicates that full information on the rules of processing of data of persons visiting the Online Store (including information stored in Cookies) by Google Ireland Ltd. can be found in the privacy policy of Google services available at the following internet address: https://policies.google.com/technologies/partner-sites.

7.12. The Administrator may use in the Online Store the Meta Pixel service provided by Meta Platforms Ireland Limited (Merrion Road, Dublin 4, D04 X2K5, Ireland). This service helps the Administrator to measure the effectiveness of advertisements and to learn what actions visitors to the Online Store take, as well as to display tailored advertisements to those persons. Detailed information about how the Meta Pixel works can be found at the following internet address: https://www.facebook.com/business/help/742478679120153?helpref=page_content.

7.13. The operation of the Meta Pixel can be managed through the ad settings in the Meta Accounts Center at: https://accountscenter.facebook.com/ad_preferences/. Detailed information on managing advertising preferences is also available in the Meta Help Center: https://www.facebook.com/help/247395082112892.

7.14. The Administrator may use in the Online Store the Microsoft Clarity service provided by Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland). This service helps the Administrator to understand how visitors use the Online Store website (e.g. click and scroll heatmaps, session recordings with data entered in forms masked) in order to improve its operation. Clarity is activated only after consent to analytical Cookies has been given. Detailed information: https://learn.microsoft.com/pl-pl/clarity/setup-and-installation/privacy-disclosure.

7.15. In the Czech version of the Online Store, the Administrator may use the Sklik advertising tools provided by Seznam.cz, a.s. (Radlická 3294/10, 150 00 Prague 5, Czech Republic) – to measure the effectiveness of advertisements and to display advertisements to persons who have visited the Online Store. These tools are activated only after consent to marketing Cookies has been given.

7.16. The tools described in points 7.9–7.15 are activated only after consent to the relevant category of Cookies has been given. Consent may be changed or withdrawn at any time in the “Cookie settings”, without affecting the lawfulness of processing carried out before its withdrawal.

8. FINAL PROVISIONS

8.1. The Online Store may contain links to other websites. The Administrator encourages users, after moving to other websites, to read the privacy policies established there. This privacy policy applies only to the Administrator's Online Store.

8.2. The Administrator may amend this privacy policy, in particular in the event of changes in the law or in the tools used in the Online Store. The current version of the privacy policy is always available on the Online Store website.

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